A Step-by-Step Guide on How to Start an Insurance Business

How to Start an Insurance Business

Are you seeking some insight into how to start an insurance business? Well, you have landed at the right place. The insurance business is not as complex as you may believe it to be.

This industry is a rapidly blooming sector with ample room for growth. Over the years, the insurance business has expanded rapidly. Today insurance is a vital part of all life events. From buying a car to building your new home or setting up a business, you will have crossed paths with an insurance company. This shows that an insurance company is amongst the select few sectors that can thrive and generate profit independent of the economic setting.

Like all businesses, an insurance business requires the same starting procedure with minor adjustments. You will have to create a business plan, manage finances, get licenses, and learn to navigate the obstacles of starting a new business. So, if you are eager to learn how to start an insurance business, keep reading.

Let’s get started.


1. Research your industry

To excel in a business, you must thoroughly understand your industry. Know your industry, market gaps, joint issues, and customer and client sentiments. Study models that excelled and models that failed. Know your niche. To run a successful insurance business, you must have an intimate understanding of policymaking, exceptional team and crisis management skills, and resilience to keep moving and growing.

Customer satisfaction is very crucial for your success, so know your clients. Be prepared to provide them with the best possible services. Learn how to provide them a safeguard during their lowest moments effectively. The stakes are high, but if you do it right, the growth and success rate are even higher. Therefore research is an integral part of learning how to start an insurance business instead of experimenting without ample knowledge.

For those who are already well-versed with the industry’s dynamics, do not just jump right in. You still have a lot to do. Collect information and knowledge from past companies, stakeholders, or books regarding the insurance world. Recognize your weaker points and start from there.


2. Build a business plan

A business plan outlines your key goals, aims, and plans for your business. The plan will comprise details of how you aim to tackle every single problem that may occur, from financing to marketing to resources. Your key points should include

  • Identify your customer segment, their gains and losses, and how your business can add value.
  • Decide on a name for your insurance company. Your company’s name is the sole representation of your company.
  • Decide on what business and legal structure your company will opt for. This will influence your company’s taxing and several other factors.
  • List your resources. What employees do you require, and what are their qualifications? Infrastructure, logistics, transportation, communication, and IT are commonly evaluated resources. These tend to appear in most insurance businesses but do evaluate your business and list resources accordingly.
  • Analyze risks and hurdles
  • Create a budget plan. List how you plan to finance your business and what are the expected financial projections.

Your business plan can help make or break your business.


3. Get Licensed

Once you understand how to start an insurance business and its management, it is time to get your insurance license. Your license type and pre-license classes will be catered to the type of insurance you intend to sell.

All groups looking to sell insurance must acquire an insurance agent license to be eligible for practice. The procedure will vary based on location, so start by looking up your country or state’s required paperwork or documentation. You can access details on this at your respective national insurance registry or your government’s online portal (if any). Additionally, the processing time will also vary. For example, most American states require a 12-hour ethic course as a prerequisite, in addition to 20-40 hours of educational courses in the insurance sector.

On successful completion of these courses, schedule your insurance exam. The course expenditure and the exam application fee can vary between $300 to $500 or more, based on your location.

Once you have successfully cleared your exam, you can finally submit your license application. Submit this to your State governing body. You may also need additional licenses if you plan to operate your company in several locations or if you plan to sell variable life insurance.

Some states may also require additional business licensing, so contact your government office for further details. Most states require businesses to apply for an employer identification number to open a business bank account.


4. Finance

You must have already outlined how to tackle your financial issues in the business plan. Now is the time to expand and conduct those plans. Several factors will govern how much starting capital will be sufficient for your business. First, you will need enough funds to get your insurance business sailing steadily. Decide how you will be funding the starting capital. Remember to have a safety net for your operating costs. This is crucial to maintain at the start as you might not have a steady income yet.


5. Network

You will also have to partner your company with an insurance carrier to sell insurance. Insurance carriers can provide you access to sell their products, so be sure to leave a good impression. To partner with an insurance carrier, you must present your business plan and a briefing of your current workings and clients.

You can also consider signing up for cluster groups at the start of your business. These groups help new companies build a customer segment. Set realistic goals on how many customers you target at a certain period and work with that.


6. Market

Once you have successfully understood and checked out all steps to start an insurance business, you are now open for business.

Marketing is the key to success. From cold-calling potential customers to social media marketing campaigns, you have vast options on how you decide to go about this.

Know your target audience. The more you understand them, the easier it will be to choose the ideal marketing route. Targeted efforts will lead to higher results.


Frequently Asked Questions

Q 1: Do I need insurance to run an insurance business?

Yes. Most governments require all business owners to have a business owner policy (BOP) and errors and omissions (E&O) insurance.


Q2: What are expected startup costs?

These will vary based on your location and economy. But, on average, an insurance business can be started for $5,000 to $50,000.


Q3: How much do insurance agents make?

In the United States, an average insurance agent earns $79,955 yearly (national salary). The salary range is between $17,000 to $188,000 per year. These values may fluctuate based on your region and the company’s legal standings.


Q4: What insurance makes the most money?

Several kinds of insurance are sold today, from business to auto and health insurance. However, the most profitable remains to be a career in selling life insurance.



Building a business in an insurance company is rewarding if done right. With the insurance sector increasing, there is ample room for growth. However, regardless of how rewarding a field is, a strong business requires effective and thorough planning. We hope this article has helped you enough to know how to start an insurance business.




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