How to Start a Home Staging Business – An Easy Guide

how to start a home staging business

They say if you’re good at something, never do it for free. That said, if you love to decorate houses and many people have praised you for your taste, then learning how to start a home staging business might be the next best thing for you.

Home staging is an expanding field, especially for design-savvy people. Also, for many sellers, home staging has become a “must-do.” Why do you ask? 82% of buyers say home staging makes it simpler for prospective buyers to envision the property as a possible home.

With so many projections and an increase in demand, home staging can be a profitable business. However, starting a home staging business is not a walk in the park. It requires preparation, knowledge, and plenty of diligence.

To help you get started, here is our guide on how to start a home staging business.

How To Sart A Home Staging Business In 6 Easy Steps

1. Examine the local real estate market.

One of the critical steps in figuring out how to start a home staging business is understanding your potential consumers’ demands. For example, if your neighborhood is somewhat affluent, you must be prepared to spend money on products with a high price tag.

Live in a more middle-class area? First, you must make homes more desirable without overspending, pricing yourself out of the market, or failing to generate a sizable return on investment. Understanding the area’s prevalent architectural types and fashion fads can also help you highlight them in your ideas.

2. Come up with a business name.

Your business name serves as your brand’s identification. Choose a name for your staging company that succinctly expresses your goals, services, and mission.

Here are some suggestions for your business name brainstorm:

  • Short, distinctive, and creative names tend to stick out.
  • The name needs to be pertinent to the goods or services you offer.
  • Seek advice from loved ones, colleagues, neighbors, and others online.

3. Put together a pricing structure

Setting your pricing can be challenging, but it is a crucial part of your “how to start a home staging business” journey. First, consider your financial commitments, the amount of time each task will require, and any other considerations that might be challenging. Then, to quickly and rapidly generate quotations for each job, you should build a formula to punch in all that information.

4. Secure funding

You may have decided that you need to raise money to start your home staging business when creating your business plan. If so, personal savings, assistance from family and friends, bank loans, credit card financing, angel investors, and crowdfunding are the primary financial options to consider.

Individuals who invest in early-stage companies are known as “angels.” Typically, angel investors would put money into a home staging company they think has much room to grow.

5. Register your home staging business for taxes

Obtaining an Employer Identification Number, or EIN is another crucial step in learning how to start a home staging business. Remember that your EIN might be your social security number if you operate as a sole proprietorship.

Your company will work financially over a 12-month period called a fiscal year, which can begin in any month and runs from January to December. Also, your corporate edifice will determine which taxes you must pay.

6. Develop a marketing plan

You’ll need marketing materials to attract clients for your home staging firm. The following are the essential marketing tools you will require:

  • Logo: Take time creating a quality logo for your home staging company. Your logo will be printed on company cards, stationery, marketing brochures, and other items.
  • Website: Similar to this, a professional home staging firm’s website gives potential clients details about the services that you offer, the history of your business, and how to get in touch with you.
  • Create social media accounts in the name of your business. Accounts on social media sites like LinkedIn, Facebook, Instagram, and Twitter will make it easier for clients to find and communicate with your home staging company.


Q1: Is it challenging to launch a home staging company?

Starting a business for home staging is relatively easy. Still, there are a few crucial procedures to ensure your venture is successful. The critical action is to make a plan and stick to it.

Q2: How to start a home staging business with a budget?

Depending on the nature and scope of the business, different factors can affect the cost of launching a home staging operation. To begin, you should budget between $1,000 and $5,000.

Q3: Why do home staging companies struggle?

Numerous factors can cause home staging businesses to fail. The lack of a distinct target market for the company may be one of the causes. Another factor is that the company needs to set itself apart from its rivals adequately.

Q4: How does one become a superb home stager?

Successful home stagers have confidence in their skills. They know they possess the expertise, education, and abilities necessary to make any house a desirable property for sale.

Q5: What color houses sell more quickly?

According to many experts, using neutral hues like shades of beige, white, gray, and taupe will typically result in a quicker sale.


So that concludes our guide on how to start a home staging business.

Congratulations, you’re now prepared to launch your home staging company. If you follow the preceding instructions, you will be in a fantastic position to create a prosperous firm.

Owning a home staging company is an excellent full- or part-time venture for creative individuals looking for a business they can run from home or a small office.


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